Words alone can flatten a Core Customer into a demographic. Arrange images that capture their attitudes, lifestyle, values, and pressures, compare notes as a team, and distill what you see into a short, agreed vocabulary — live, online, below.
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Your answers save automatically as you submit — nothing to download or email. Best used live in a session with your ScaleXpert™ facilitator, but open to explore on your own first.
The images each participant arranged before the session, described and given a short title that captures the customer's essence in a phrase.
Two or three words or phrases captured from each participant's explanation as they present — the raw material before synthesis.
Five to eight words or phrases the team converges on together — and any outlier collage named and set aside rather than quietly averaged in.
Sharpens the Target Zone (Who We Serve) box, feeds the Core Customer Worksheet, and carries into Brand Promise and Customer Mindshare Map.
