A target market is easy to describe and impossible to build decisions around. Narrow it to one vivid, specific buyer — who they are, what they're chasing, why they choose you, and where you'll find them — live, online, below.
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Your answers save automatically as you submit — nothing to download or email. Best used live in a session with your ScaleXpert™ facilitator, but open to explore on your own first.
A single-sentence definition, plus the concrete detail that makes them a real person or organisation, not a market segment.
Five outcomes this customer is actually pursuing, each paired with the obstacle currently standing in the way.
The specific reasons this customer picks you and keeps picking you, in the words they'd actually use.
Sharpens the Target Zone (Who We Serve) box, and carries into the Brand Promise and Customer Mindshare Map worksheets.
